Scope: This passion project was created to support education and future research for cats with extremely rare blood disorders. The goal was to develop a centralized resource where both pet owners and veterinarians could access reliable information in a clean, intuitive, and easy-to-navigate experience.

Additionally, I designed a distinctive logo that visually represents the foundation's mission by incorporating elements of cats, blood, and red blood cells into a cohesive brand identity.

Tools Used:

Website

• Figma – Designed in figma to visualize and refine the new experience before development. It is still in early design stages and will be developed within the next year.

Logo & Brand

• Sketchbook & Procreate – Created hand-drawn logo concepts using both traditional sketching and digital illustration to explore design directions.

• Adobe Illustrator – Refined selected concepts into polished, vector-based logo designs for the final deliverable.